A speculative campaign for The Muppets.
Their appearances on Sesame Street softened their grown-up reputation.
To bring it back: a live show in Manhattan with a studio audience, where the Muppet characters answer burning questions from fans with a focus on maintaining them as true celebrities.
Target audience of city-dwelling twenty-somethings who are into subversive comedy.
Billboards posted in subway stations in New York City to get local commuters interested in attending the live show.
Instagram stories posted on the official page.
Souvenier posters designed like mock magazine covers, handed out to attendees as they arrive to the live show alongside encouragement to post with them.
Strategy, copy and design by me.